Product · Strategy · Growth

I find the problem underneath the ask.

Then I figure out what actually needs to change and choose the simplest useful way to move it forward. Sometimes that is a product. Sometimes it is a process, an operating model, automation, or a quick prototype to test the assumption.

Product principles
01 · Reframe
Find the real problem

Start with the user, the friction and the outcome, not the solution in the ask. First principles and Systems thinking for the win!

02 · Prioritize
Choose the right intervention

Product, process, automation or a quick experiment: use only a relevant mechanism that the problem needs.

03 · Observe
Let behavior challenge assumptions

Watch what people actually do or how they react, not what the design intended.

04 · Decide
Choose the next move

Iterate, simplify, scale or stop based on what the evidence says.

A small example that changed how I think

I had designed an interaction around dragging an item. When I watched people use it, several tried clicking the item instead. The problem was not that users had failed to understand my design. The design had failed to match what users expected.

“The flow is obvious.”
Watch what people actually do.
Professional product work

Products, systems and interventions that moved the work forward.

The format of the answer changes. The approach does not. It's about understanding the outcome, setting direction, making the trade-offs, working across teams, and building only what is relevant, that drives the outcome.

Target
Official role: Senior Program Manager, Strategy & Ops | Product Manager for Idea Workspace | Broader product and operating-model work across innovation and enterprise capabilities
Enterprise product
1,500+ideas through Idea Workspace
Up to 90%reduction in supply-chain turnaround
300–400%lift in Slack outreach conversion
1,200+AI Fluency Pathways users
Explore selected work 4 stories

Idea Workspace + Idea Pipeline

Product vision: make Idea Workspace the place where an idea can start, be evaluated, move forward and eventually reach an explicit outcome instead of disappearing into a document or conversation.

I own product vision, roadmap and prioritization for the platform, working with engineering and stakeholders while shaping it around the broader Idea Pipeline. Together, the platform and operating model cover intake, AI and human evaluation, refinement, leader decisions, build, scale or closure. Idea Workspace has supported 1,500+ ideas across 50+ campaigns and initiatives.

AI Idea Evaluator

The ask: “Can we use ChatGPT to evaluate an idea?” The actual problem was larger: how do we give every idea a useful first review without sending everything straight to scarce leader attention?

I built the first prototype, validated it with 100+ senior leaders, took it through leadership reviews, and helped turn it into an API integrated into Idea Workspace. It has now processed 1,200+ ideas and works both as the first evaluation layer and as another perspective for human evaluators, saving hundreds of hours of senior leadership's time.

Experience & Innovation Spaces

The ask: "How can we use a physical space to accelerate outcomes for Target in India?" The ask was to turn physical spaces, devices and experimentation capabilities into something teams could discover, access and use for testing, validation, learning and faster decision-making.

I led the discovery, planning, stakeholder alignment, and am shaping the operating model, use cases and adoption paths, while also owning an enabling product with engineering. The software is only one part of making the broader capability genuinely useful.

When the answer is smaller

Supply chain: helped make an existing inventoru forecast simulation capability self-serve for planners, analysts, etc., then focused on rollout, onboarding, requirement gathering and the next iteration. Turnaround dropped by up to 90%, enabling an estimated ~$190M in savings.

GenAI activation: when awareness alone was not changing behavior, I helped turn the GenAI adoption problem into hands-on experimentation through Target's largest GenAI Hackathon: 1,400+ team members, ~200 apps built, which recorded the highest ever internal AI-platform adoption.

Lightweight tools: AI Fluency Pathways reached 1,200+ team members; personalized Slack outreach improved conversion by 300–400%. Both were deliberately small solutions to narrow problems.

Onboarding: a proposed week-long live program became an automated five-week journey which was well accepted and appreciated by >90% of users, with an NPS of over 40. The better answer was to redesign the process, not build another product or start a new initiative.

workat.tech
Product & Program Manager · Growth lead for a software engineering interview-prep platform
0 → scale
30k → 100k+monthly platform usage
8k → 45kregistered users
₹0paid acquisition
20%MoM growth
Quality was at the core of everything we did, which drove our growth strategy. If the product and everything around it was genuinely useful, the right people would come back, share it and bring others in.
Explore selected work 4 stories

Jobs as acquisition

We were helping users prepare for interviews, but discovering good opportunities was still hard. I tested curated, high-quality job listings, which became a major acquisition channel with 400,000+ clicks, inspired competing platforms, and led to recruiter partnerships.

Public Profiles

Talking to users surfaced a simple need: “I am making progress here, how do I show it?” That led to Public Profiles, giving users a better way to showcase their work and progress on the platform, which I took through product definition, design, build and launch.

Community as distribution

Built community-led growth channels from scratch, growing Discord to 12,000+ members and LinkedIn from under 3,000 to 30,000+ followers in ten months. Community was not a side channel; it became part of the product's organic acquisition & feedback loop.

Core-product growth

Activation and engagement experiments across micro-features, community programs and in-product loops contributed to a 25% MAU increase and 20% month-over-month growth.

Independent product experiments

Ideas I wanted to test, and translated into products.

Each started with a question. AI-assisted development lets me take the core journey far enough to be used, so I can learn from the product instead of only reasoning about it. Some went further; some did not need to.

Voice AI

Voice by Blupe

Question: Could an AI front desk handle useful inbound and outbound business conversations, not just demonstrate a voice model?

Note: accepted into Google for Startups program.

Workflow automation

Blupe

Question: Could one composable workflow, with AI at its core, handle enough of a business process that people do not need to stitch together a dozen disconnected tools?

Behavioral simulation · WIP

Simulations

Question: Could synthetic populations become a useful pre-research layer for testing how different consumer groups might react to a decision, message or scenario?

Consumer product · Beta

Ekam

Question: Could a dating product be designed around depth and a more intentional journey, rather than maximizing profiles, swipes and superficial choice?

Personal productivity

Notes

Question: Could capturing a thought be nearly frictionless while organization, summaries and action items happen after the capture?

Agentic concierge

Envoy

Question: Could a user state a real-world goal and have an agent search, contact businesses and come back with the answer?

The format changes. The job stays the same: understand the problem, choose the right intervention, and make it useful.

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